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Amazon and Walmart will face off in a duel next week, going head-to-head to capture the loyalty and spending of shoppers.The battle comes amid inflation and the resumption of student loan payments, which have tempered consumer spending.Still, Amazon and Walmart are targeting consumers who splurge on nonessentials. Amazon is accustomed to enticing customers as it faced challenges during last years Prime Day event, which included inflationary pressures. According to <a href=https://www.cups-stanley-cups.ca>stanley tumblers a PYMNTS Prime Day 2022 report that surveyed 3,245 shoppers, spending on Prime Day 2022 increased by 40% to $175.To surpass its 2022 Prime Day record of selling over 300 million items worldwide during its 2023 event in July, Amazon devised promotions aimed at acquiring new customers and strengthening connections with existing ones, including launching invite-only promotions, allowing shoppers to indicate their interest in a deal and receive a purchase link for available items.As a result, during the initial 24 hours of Amazons 2023 Prime Day event, online spending by U.S. consumers reached $6.4 billion.Amazon said small businesses played a role in making Julys Prime Day event the largest ever, contributing to the sale of over 375 million items, surpassing Amazons own retail business.Before the event launch, PYMNTS spoke with Claire ODonnell, director of selling partner empowerment, communities and trust at Amazon, abou stanley cup t the companys fresh Prime Day emphasis: the promo stanley water bottle tion of deals from small- to medium-sized busin Myxg AmeriFactors Surpasses $5B In AR Financing
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